• What is nation branding?
• Why is it important?
• What are the variables that impact the nation brand?

1. Dr Dominik Heil
2. Linda Magapatona – Sangaret
3. Jeremy Sampson
4. Regine Le Roux
5. Yanina Dubeykovskaya

• The Market Environment
• Key messaging

The day to day practicalities and challenges in promoting a high-performance destination/region in a difficult environment

• How have external factors reputationally impacted your destination over the past few years?
• What initiatives are in place to mitigate the impact?
• What lessons have you learned and what measures have you put in place to avoid a repeat?
• Which destination brand do you admire, anywhere in the world, and why?

Moderator:  Tshifhiwa Tshivhengwa

1. Glenton De Kock
2. Tim Harris
3. Unathi Sonwabile Henama

• An overview of corporate South Africa and its impact on country brand image.
• Key corporate brands operating in SA and abroad.
• What big and small businesses can do to contribute to a positive nation brand image.
• The importance of ethics and values.

Moderator: Sikonathi Mantshantsha

1. Sheraan Amod
2. Lindelwa Isabelle
3. Shaun Collyer
4. Elmen Lamprecht
5. John Schooling
6. Konehali Gugushe

Post-apartheid South Africa: from the early 1990s to 2017.
In the early 90’s, South African political fraternity had endeavoured to re-brand SA as a beacon of non-racialism and the rainbow nation.

• Where are we?
• How did we get here?
• What has been the impact of all that on brand South Africa?
• What should be done differently?
• The importance of ethics and values.

Moderator: Tim Modise

1. Terry Tselane
2. Mondli Makhanya
3. Phumlani M. Majozi
4. Lionel Adendorf

What do fellow Africans think of South Africa? What should South Africa be doing differently?

Moderator: Tomi Moyan

1. Lebogang Chaka
2. Senait Mekonnen
3. Marcellin Zounmenou
4. Vuyelwa Nyakaza

• How do other social players impact South Africa’s image?
• Who are the key brands in sports, education, health, community building, socio-economic development, etc that should be celebrated?
• What is working for a good country brand reputation and what works against it?
• What initiatives should we drive to nurture a set of shared national values?
• Our People; Our Brand: How culture, sports, and the global success of our citizens translate into the growth of our country brand; and into billions of rands.

Moderator: Marlene le Roux

1. Dr Louise Van Rhyn
2. Theo Ndindwa
3. Neeshan Balton
4. Jon-Hans Coetzer
5. Linda Magapatona-Sangaret

Brenda Archdeacon

• Is South Africa ready for the 4^th Industrial Revolution?
• What does it mean to be ready?
• What kind of changes must be made to the curricula content and other training to enable SA to be ‘future ready?’
• What role can young South Africans play on this journey?

Moderator: Mushambi Mutuma

1. Metji Makgoba
2. Mbali Motsoeneng
3. Lelemba Phiri
4. Krigan Naicker
5. Luyolo Sijake
6. Muziwandile Makhanya
7. Elmen Lamprecht

(Video Message: Professor Wiseman Nkhulu)

• What has been the role of this industry in shaping SA’s image in the post-apartheid era?
• What could have been done differently?
• Can auditing services credibly remain housed under the same roof with consulting services in this sector?
• What will change to make this important sector play a more positive role in enhancing and protecting its own integrity and South Africa’s image?

Moderator: Phumlani M. Majozi

1. Nosisa Fubu
2. Glenton De Kock
3. Mandle Radebe
4. Sikonathi Mantshantsha

• How is South Africa seen from abroad ?
• How do other countries manage their brands?
• What can South Africa learn from them?
• What can they learn from South Africa?

Moderator: Dr Dominik Heil

1. Senait Mekonnen
2. Damon Batiste
3. Elena Baburina
4. Olena Sibiriakova