Please Note: This is currently a draft program, and is subject to change.

Day 1: 6 June 2019

Masters of Ceremony: Africa Melane & Shado Twala

Time

Item

Speakers

07h00 – 07h50 Breakfast & Registration
07h50 – 08h00 Welcome & Opening Address Solly Moeng
Brand Summit SA Convenor
08h00 – 08h25 Official CoJ Welcome Address Alderman Herman Mashaba: Executive Mayor of Johannesburg
08h30 – 09h15 Keynote Opening Address Mr Thembikile Kimi Makwetu: Auditor-General SA
09h15 – 09h30 Q & A
09h35 – 10h15 International Nation Branding (theoretical)

  • What is nation branding?
  • Why is it important?
  • What are the variables that impact the nation brand?
Conversation with Tshepo Matseba

  1. Dr Dominik Heil
  2. Linda Magapatona – Sangaret
  3. Jeremy Sampson
  4. Regine Le Roux
  5. Yanina Dubeykovskaya
10h15 – 10h30 Q & A
10h30 – 10h45 TEA
10h50 – 11h10 The reality of promoting SA globally (macro perspective)

  • The Market Environment
  • Key messaging
Individual Speaker:
Tshifhiwa Tshivhengwa
11h15 – 12h00 Panel 1 : Destination Brand Discussions

The day to day practicalities and challenges in promoting a high-performance destination/region in a difficult environment

  • How have external factors reputationally impacted your destination over the past few years?
  • What initiatives are in place to mitigate the impact?
  • What lessons have you learned and what measures have you put in place to avoid a repeat?
  • Which destination brand do you admire, anywhere in the world, and why?
Panel Discussion

Moderator:  Tshifhiwa Tshivhengwa

  1. Glenton De Kock
  2. Tim Harris
  3. Unathi Sonwabile Henama
12h00 – 12h30 Q & A
12h30 – 13h30 LUNCH
13h35 – 14h05 On the couch with Mondli Makhanya:
How does Corporate SA contributes to the country’s brand.
Individual Speaker
Bonang Mohale & Sandile Zungu
14h10 – 14h45 Panel 2 : Business

  • An overview of corporate South Africa and its impact on country brand image.
  • Key corporate brands operating in SA and abroad.
  • What big and small businesses can do to contribute to a positive nation brand image.
  • The importance of ethics and values.
Panel Discussion

Moderator: Sikonathi Mantshantsha

  1. Sheraan Amod
  2. Lindelwa Isabelle
  3. Shaun Collyer
  4. Elmen Lamprecht
  5. John Schooling
  6. Konehali Gugushe
14h45  – 14h55 Q & A
14h55 – 15h05 TEA
15h05 – 15h30 Lessons From a Country Brand: Our People; Our Brand: How culture, sports, and the global success of our citizens translate into the growth of our country brand; and into billions of rands Individual Speaker
Linda Magapatona-Sangaret
15h30 – 15h45 Q & A
15h50 – 16h30 Panel 3: Politics

Post-apartheid South Africa: from the early 1990s to 2017.
In the early 90’s, South African political fraternity had endeavoured to re-brand SA as a beacon of non-racialism and the rainbow nation.

  • Where are we?
  • How did we get here?
  • What has been the impact of all that on brand South Africa?
  • What should be done differently?
  • The importance of ethics and values.
Panel Discussion

Moderator: Tim Modise

  1. Terry Tselane
  2. Mondli Makhanya
  3. Phumlani M. Majozi
  4. Lionel Adendorf
16h30 – 1700 Q & A
17h05 – 17h15 Wrap-up and closing remarks Solly Moeng
17h30 Cocktail – Dinner – Awards

Gala Awards Dinner: 6 June 2019

Masters of Ceremony: Shado Twala

Time

Item

Speakers

17h30 Arrival
18h00 Welcome Shado Twala
STARTERS SERVED
18h30 Address by Summit Convenor Solly Moeng
DINNER SERVED
19h00 Keynote Address Jenna Clifford
DESSERT SERVED
20h00 Prizegiving
Thanks & Closing Remarks

Day 2:  7 June 2019

Masters of Ceremony: Africa Melane

Time

Item

Speakers

07h00 – 07h45 Breakfast & Registration
07h50 – 08h00 Welcome & Opening Address Solly Moeng
Brand Summit SA Convenor
08h05 – 08h30 Panel 4: South Africa: Views from broader African perspectives. The evolving country / nation image of South Africa seen from the rest of Africa: 1994 – 20198; what does it represent?

What do fellow Africans think of South Africa? What should South Africa be doing differently?

Panel Discussion

Moderator: Tomi Moyan

  1. Lebogang Chaka
  2. Senait Mekonnen
  3. Marcellin Zounmenou
  4. Vuyelwa Nyakaza
08h35 – 09h00 Q & A
09h05 – 09h45 Panel 5 : Community

  • How do other social players impact South Africa’s image?
  • Who are the key brands in sports, education, health, community building, socio-economic development, etc that should be celebrated?
  • What is working for a good country brand reputation and what works against it?
  • What initiatives should we drive to nurture a set of shared national values?
  • Our People; Our Brand: How culture, sports, and the global success of our citizens translate into the growth of our country brand; and into billions of rands.
Panel Discussion

Moderator: Marlene le Roux

  1. Dr Louise Van Rhyn
  2. Theo Ndindwa
  3. Neeshan Balton
  4. Jon-Hans Coetzer
  5. Linda Magapatona-Sangaret
09h45 – 10h00 Q & A
10h05 – 10h30 TEA
10h35 – 10h50 The importance of self-awareness and of nurturing an effective personal brand Individual Speaker:

Brenda Archdeacon

10h55 – 11h35 Panel 6 : Leaders of The Future 

  • Is South Africa ready for the 4th Industrial Revolution?
  • What does it mean to be ready?
  • What kind of changes must be made to the curricula content and other training to enable SA to be ‘future ready?’
  • What role can young South Africans play on this journey?
Panel Discussion

Moderator: Mushambi Mutuma

  1. Metji Makgoba
  2. Mbali Motsoeneng
  3. Lelemba Phiri
  4. Krigan Naicker
  5. Luyolo Sijake
  6. Muziwandile Makhanya
  7. Elmen Lamprecht
11h35 – 11h50 Q & A
12h00 – 12h45 Panel 7 : The South African Audit Profession

(Video Message: Professor Wiseman Nkhulu)

  • What has been the role of this industry in shaping SA’s image in the post-apartheid era?
  • What could have been done differently?
  • Can auditing services credibly remain housed under the same roof with consulting services in this sector?
  • What will change to make this important sector play a more positive role in enhancing and protecting its own integrity and South Africa’s image?
Panel Discussion

Moderator: Phumlani M. Majozi

  1. Nosisa Fubu
  2. Glenton De Kock
  3. Mandle Radebe
  4. Sikonathi Mantshantsha
12h45 – 13h00 Q & A
13h05 – 14h00 LUNCH
14h05 – 15h05 Panel 8 : Global Benchmarking – Lessons from a country brand experience

  • How is South Africa seen from abroad ?
  • How do other countries manage their brands?
  • What can South Africa learn from them?
  • What can they learn from South Africa?
10 – 15 Minute Global Presentations

Moderator: Dr Dominik Heil

  1. Senait Mekonnen
  2. Damon Batiste
  3. Elena Baburina
  4. Olena Sibiriakova
15h05 – 15h30 Q & A
15h30 – 15h55 Summit Overview & Closing Remarks Solly Moeng

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