Please Note: This is currently a draft program, and is subject to change.

Day 1: 6 June 2019

Masters of Ceremony: Africa Melane & Shado Twala




07h00 – 07h50 Breakfast & Registration
07h50 – 08h00 Welcome & Opening Address Solly Moeng
Brand Summit SA Convenor
08h00 – 08h25 Official CoJ Welcome Address Alderman Herman Mashaba: Executive Mayor of Johannesburg
08h30 – 09h15 Keynote Opening Address Mr Thembikile Kimi Makwetu: Auditor-General SA
09h15 – 09h30 Q & A
09h35 – 10h15 International Nation Branding (theoretical)

  • What is nation branding?
  • Why is it important?
  • What are the variables that impact the nation brand?
Conversation with Tshepo Matseba

  1. Dr Dominik Heil
  2. Linda Magapatona – Sangaret
  3. Jeremy Sampson
  4. Regine Le Roux
  5. Yanina Dubeykovskaya
10h15 – 10h30 Q & A
10h30 – 10h45 TEA
10h50 – 11h10 The reality of promoting SA globally (macro perspective)

  • The Market Environment
  • Key messaging
Individual Speaker:
Tshifhiwa Tshivhengwa
11h15 – 12h00 Panel 1 : Destination Brand Discussions

The day to day practicalities and challenges in promoting a high-performance destination/region in a difficult environment

  • How have external factors reputationally impacted your destination over the past few years?
  • What initiatives are in place to mitigate the impact?
  • What lessons have you learned and what measures have you put in place to avoid a repeat?
  • Which destination brand do you admire, anywhere in the world, and why?
Panel Discussion

Moderator:  Tshifhiwa Tshivhengwa

  1. Glenton De Kock
  2. Tim Harris
  3. Unathi Sonwabile Henama
12h00 – 12h30 Q & A
12h30 – 13h30 LUNCH
13h35 – 14h05 On the couch with Mondli Makhanya:
How does Corporate SA contributes to the country’s brand.
Individual Speaker
Bonang Mohale & Sandile Zungu
14h10 – 14h45 Panel 2 : Business

  • An overview of corporate South Africa and its impact on country brand image.
  • Key corporate brands operating in SA and abroad.
  • What big and small businesses can do to contribute to a positive nation brand image.
  • The importance of ethics and values.
Panel Discussion

Moderator: Sikonathi Mantshantsha

  1. Sheraan Amod
  2. Lindelwa Isabelle
  3. Shaun Collyer
  4. Elmen Lamprecht
  5. John Schooling
  6. Konehali Gugushe
14h45  – 14h55 Q & A
14h55 – 15h05 TEA
15h05 – 15h30 Lessons From a Country Brand: Our People; Our Brand: How culture, sports, and the global success of our citizens translate into the growth of our country brand; and into billions of rands Individual Speaker
Linda Magapatona-Sangaret
15h30 – 15h45 Q & A
15h50 – 16h30 Panel 3: Politics

Post-apartheid South Africa: from the early 1990s to 2017.
In the early 90’s, South African political fraternity had endeavoured to re-brand SA as a beacon of non-racialism and the rainbow nation.

  • Where are we?
  • How did we get here?
  • What has been the impact of all that on brand South Africa?
  • What should be done differently?
  • The importance of ethics and values.
Panel Discussion

Moderator: Tim Modise

  1. Terry Tselane
  2. Mondli Makhanya
  3. Phumlani M. Majozi
  4. Lionel Adendorf
16h30 – 1700 Q & A
17h05 – 17h15 Wrap-up and closing remarks Solly Moeng
17h30 Cocktail – Dinner – Awards

Gala Awards Dinner: 6 June 2019

Masters of Ceremony: Shado Twala




17h30 Arrival
18h00 Welcome Shado Twala
18h30 Address by Summit Convenor Solly Moeng
19h00 Keynote Address Jenna Clifford
20h00 Prizegiving
Thanks & Closing Remarks

Day 2:  7 June 2019

Masters of Ceremony: Africa Melane




07h00 – 07h45 Breakfast & Registration
07h50 – 08h00 Welcome & Opening Address Solly Moeng
Brand Summit SA Convenor
08h05 – 08h30 Panel 4: South Africa: Views from broader African perspectives. The evolving country / nation image of South Africa seen from the rest of Africa: 1994 – 20198; what does it represent?

What do fellow Africans think of South Africa? What should South Africa be doing differently?

Panel Discussion

Moderator: Tomi Moyan

  1. Lebogang Chaka
  2. Senait Mekonnen
  3. Marcellin Zounmenou
  4. Vuyelwa Nyakaza
08h35 – 09h00 Q & A
09h05 – 09h45 Panel 5 : Community

  • How do other social players impact South Africa’s image?
  • Who are the key brands in sports, education, health, community building, socio-economic development, etc that should be celebrated?
  • What is working for a good country brand reputation and what works against it?
  • What initiatives should we drive to nurture a set of shared national values?
  • Our People; Our Brand: How culture, sports, and the global success of our citizens translate into the growth of our country brand; and into billions of rands.
Panel Discussion

Moderator: Marlene le Roux

  1. Dr Louise Van Rhyn
  2. Theo Ndindwa
  3. Neeshan Balton
  4. Jon-Hans Coetzer
  5. Linda Magapatona-Sangaret
09h45 – 10h00 Q & A
10h05 – 10h30 TEA
10h35 – 10h50 The importance of self-awareness and of nurturing an effective personal brand Individual Speaker:

Brenda Archdeacon

10h55 – 11h35 Panel 6 : Leaders of The Future 

  • Is South Africa ready for the 4th Industrial Revolution?
  • What does it mean to be ready?
  • What kind of changes must be made to the curricula content and other training to enable SA to be ‘future ready?’
  • What role can young South Africans play on this journey?
Panel Discussion

Moderator: Mushambi Mutuma

  1. Metji Makgoba
  2. Mbali Motsoeneng
  3. Lelemba Phiri
  4. Krigan Naicker
  5. Luyolo Sijake
  6. Muziwandile Makhanya
  7. Elmen Lamprecht
11h35 – 11h50 Q & A
12h00 – 12h45 Panel 7 : The South African Audit Profession

(Video Message: Professor Wiseman Nkhulu)

  • What has been the role of this industry in shaping SA’s image in the post-apartheid era?
  • What could have been done differently?
  • Can auditing services credibly remain housed under the same roof with consulting services in this sector?
  • What will change to make this important sector play a more positive role in enhancing and protecting its own integrity and South Africa’s image?
Panel Discussion

Moderator: Phumlani M. Majozi

  1. Nosisa Fubu
  2. Glenton De Kock
  3. Mandle Radebe
  4. Sikonathi Mantshantsha
12h45 – 13h00 Q & A
13h05 – 14h00 LUNCH
14h05 – 15h05 Panel 8 : Global Benchmarking – Lessons from a country brand experience

  • How is South Africa seen from abroad ?
  • How do other countries manage their brands?
  • What can South Africa learn from them?
  • What can they learn from South Africa?
10 – 15 Minute Global Presentations

Moderator: Dr Dominik Heil

  1. Senait Mekonnen
  2. Damon Batiste
  3. Elena Baburina
  4. Olena Sibiriakova
15h05 – 15h30 Q & A
15h30 – 15h55 Summit Overview & Closing Remarks Solly Moeng

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