Please Note: This is currently a draft program, and is subject to change.

Day 1: 6 June 2019

Masters of Ceremony: Afrika Melane & Jeremy Maggs




07h00 – 07h30 Breakfast & Registration  
07h50 – 08h00 Welcome & Opening Address Solly Moeng
Brand Summit SA Convenor
08h00 – 08h25 Official CoJ Welcome Address Alderman Herman Mashaba: Executive Mayor of Johannesburg
08h30 – 09h00 Keynote Opening Address Professor Patrick Loch Otieno Lumumba
08h30 – 09h00

International Nation Branding (theoretical)

  • What is nation branding?
  • Why is it important?
  • What are the variables that impact the nation brand?

Conversation with Tshepo Matseba

  1. Saurabh Uboweja
  2. Dr Dominik Heil
  3. Terry Tselane
09h05 – 09h40

The reality of promoting SA globally (macro perspective)

  • The Market Environment
  • Key messaging
Individual Speaker
Sisa Ntshona
09h50 – 10h20

Panel 1 : Destination Brand Discussions

The day to day practicalities and challenges in promoting a high-performance destination/region in a difficult environment         

  • How have external factors reputationally impacted your destination over the past few years?
  • What initiatives are in place to mitigate the impact?
  • What lessons have you learned and what measures have you put in place to avoid a repeat?

Which destination brand do you admire, anywhere in the world, and why?

Panel Discussion

Moderator: Sisa Ntshona

  1. Tshifhiwa Tshivhengwa
  2. Noni Kubeka
  3. Lindelwa Isabelle
  4. Glenton De Kock
  5. Tim Harris
10h20 – 10h40 Panel 1: Destination Brand Discussions Q & A
10h40 – 11h00 Is South Africa attractive and open for business? What do we mean by this? Individual Speaker
Crispin Sonn
11h00 – 11h25 TEA
11h30 – 11h50 How Corporate SA contributes to the country’s brand narrative: Opportunities & pitfalls Individual Speaker
12h00 – 12h45

Panel 2 : Business

  • An overview of corporate South Africa and its impact on country brand image.
  • Key corporate brands operating in SA and abroad.
  • What big and small businesses can do to contribute to a positive nation brand image.
  • The importance of ethics and values.

Panel Discussion

Moderator: Ron Derby

  1. Sikonathi Mantshantsha
  2. Sheraan Amod
  3. Kganki Matabane
12h45 – 13h00 Panel 2: Business Q & A
13h00 – 14h00 LUNCH
14h10 – 14h40 Government & Nation Brand: The importance of a positive nation brand and how citizens benefit. Strategies implemented to promote SA since 1994. Individual Speaker
Themba Maseko
14h50 – 15h50

Panel 3: Politics

Post-apartheid South Africa: from the early 1990s to 2019.
In the early 90’s, South African political fraternity had endeavoured to re-brand SA as a beacon of non-racialism and the rainbow nation.

  • Where are we?
  • How did we get here?
  • What has been the impact of all that on brand South Africa?
  • What should be done differently?
  • The importance of ethics and values.

Panel Discussion

Moderator: Sikonathi Mantshantsha

  1. Terry Tselane
  2. Mondli Makhanya
  3. Ralph Mathekga
  4. Ryland Fisher
  5. Phumlani M. Majozi
15h50 – 16h20 Panel 3: Politics Q & A
16h30 – 16h45 Wrap-up and closing remarks Solly Moeng
16h45 Cocktail Mixer  

Day 2:  7 June 2019

Masters of Ceremony: Afrika Melane & Jeremy Maggs




07h00 – 07h45 Breakfast & Registration  
07h50 – 08h00 Welcome & Opening Address Solly Moeng
Brand Summit SA Convenor
08h05 – 08h30 SA seen from the rest of Africa
The evolving country / nation image of South Africa seen from the rest of Africa: 1994 – 2018; what does it represent?


  1. Metsi Makhetha
  2. Lebogang Chaka
  3. Samuel Mensah
08h35 – 09h00 SA seen from the rest of Africa Q & A
09h10 – 10h10

Panel 4 : Community

How do other social players impact on brand South Africa?

  • Who are the key brands in sports, education, health, community building, socio-economic development, etc that should be celebrated?
  • What is working for a good country brand reputation and what works against it?
  • What values should we drive to nurture shared national values?

Panel Discussion

Moderator: Mills Soko

  1. Marlene le Roux
  2. Carien De Villiers
  3. Theo Ndindwa
  4. Neeshan Bolton
  5. Jon-Hans Coetzer
  6. Shoni Kangala
10h10 – 10h30 Panel 4: Community Q & A
10h30 – 10h50 TEA
11h00 – 12h00

Panel 5 : Leaders of The Future 

  • Is South Africa ready for the 4th Industrial Revolution?
  • What does it mean to be ready?
  • What kind of changes must be made to the curricula content and other training to enable SA to be ‘future ready?’

Panel Discussion

Moderator: Michelle Craig

  1. Metji Makgoba
  2. Jessica Shelver
  3. Sizwe Mpofu-Walsh:
  4. Lelemba Phiri
  5. Krigan Naicker
12h00 – 12h25 Panel 5: Leaders of The Future Q & A
12h30 – 13h05

Panel 5 : Global Benchmarking – Lessons from a country brand experience

  • How is South Africa seen from abroad ?
  • How do other countries manage their brands?
  • What can South Africa learn from them?
  • What can they learn from South Africa?

Panel Discussion

Moderator: Jeremy Maggs

  1. Yogesh Joshi
  2. Yanina Dubeykovskaya
  3. Samuel Mensah
  4. Gábor Hegyi
  5. Maxim Behar
  6. Damon Batiste
13h05 – 13h20 Panel 5: Global Benchmarking – Lessons from a country brand experience Q & A
13h20 – 13h30 Summit Overview & Closing Remarks Solly Moeng
13h30 LUNCH

Gala Awards Dinner: 7 June 2019

Masters of Ceremony: Jeremy Maggs & Shalom Khandanyisa




18h30 – 19h00 Arrival & Canapes  
19h00 – 19h15 Welcome  
19h15 – 19h45 Keynote Address Alderman Herman Mashaba
19h45 – 20h00 Address by Chairman: Judges Panel Tshepo Matseba
20h00 – 20h30 Prizegiving : x 10 Awards
20h30 – 21h00 DINNER SERVED
21h00 – 21h30 Prizegiving : x 10 Awards
21h30 – 21h45 Thanks and closing remarks  

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