Program 2017-10-02T12:09:38+00:00

Co-Hosts: Afrika Melane & Jeremy Maggs

Day 1

07h00 – 07h45

Breakfast & Registration

Delegates to be seated by 07h50

08h00 – 08h15

Welcome & Opening Address

Solly Moeng –  Brand Summit SA Convenor

08h20 – 09h00

International Nation Branding (Theoretical)

  • What is nation branding
  • Why is it important
  • What are the variables that impact the nation brand


Saurabh Uboweja
Gary Leih

09h10 – 09h40

The reality of promoting SA globally (Macro perspective) 

  • Objectives and plans
  • Progress and challenges


Dennis George

09h50 – 10h20

The day to day practicalities and challenges in promoting a high-performance region       

  • What initiatives are in process
  • What can the audience do to assist in promoting SA?


Alan Winde

10h30 – 11h00

South Africa as a Nation Brand: How SA has been positioned as a country brand from 1994 to present day.


Crispin Sonn

11h00 – 11h20


11h30 – 12h30

Panel 1: Business                                  

  • An overview of corporate South Africa and its impact on country brand image
  • Key corporate brands operating in SA and abroad
  • What big and small business can do to contribute to a positive nation brand image
  • The importance of ethics and values

Moderator: Siki Mgabadeli

12h30 – 13h00

Panel 1: Business –  Q & A

13h00 – 14h00


14h10 – 14h40

South Africa as a Nation Brand: How SA’s nation brand has evolved from 1994 to 2017

Speaker: Crispin Sonn

14h50 – 15h50

Panel 2: Politics                                    

Post-apartheid South Africa: from the early 1990s to 2017.

  • Where did we hope to be?
  • Where are we?
  • How did we get here?
  • What has been the impact of all that on brand south Africa?
  • What should be done differently?
  • The importance of ethics and values

Moderator: Adriaan Basson

Justince Malala
Ryland Fisher
Melanie Verwoerd
Ralph Mathekga
Dr Mamphela Ramphele
Zwelethu Jolobe
Phumlani M. Majozi

15h50 – 16h20

Panel 2: Politics –  Q & A

16h30 – 16h45

Wrap-up and closing remarks

Brand Summit SA Convenor: Solly Moeng



Day 2

07h00 – 08h00

Breakfast & Registration

Delegates to be seated by 07h50

08h00 – 08h15

Welcome & Opening Address

Brand Summit SA Convenor: Solly Moeng

08h20 – 09h00

Africa, The AU & South Africa: The evolving image of SA seen from an African perspective – 1994 to present

09h10 – 10h10

Panel 3: Community 

How do other social players impact on brand South Africa?

  • Who are the key brands in sports, education, health, community building, socio-economic development, etc. that should be celebrated?
  • What values should we drive to nurture shared national values?

Moderator: Sean Lewis

Panellists: Prof. Jonathan Jansen, Marlene Le Roux

10h10 – 10h30

Panel 3: Community –  Q & A

10h30 – 10h50


11h00 – 12h30

Panel 4: Global Benchmarking

  • How is South Africa seen from abroad?
  • How has its nation brand image evolved since the dawn of our democracy?
  • What are we doing right?
  • What are we doing wrong?
  • What are the success cases out there?
  • Ethics and values

Moderator: Ashraf Garda

Lessons from a country brand experience:

  • Gabor Hegyi – Country branding : A new approach
  • Lorenzo Brufani – Italy
  • Yogesh Joshi – India
  • Dr Kelly Chibale –  Zambia
  • Yanina Dubeykovskaya – WCFA Russia
  • Kara S. Alaimo –  USA
  • Maxim Behar – Bulgaria
  • Duke Malan – RSA
  • Mimi Kalinda – DRC / Rwanda

12h30 – 13h00

Panel 4: Global Benchmarking – Q & A

13h05 – 13h15

Wrap-up and Closing Remarks

Brand Summit SA Convenor: Solly Moeng






  •  Opening Address: Cape Town Executive Mayor, alderman Patricia de Lille
  • Address by Chairman: Judges Panel, Tshepo Matseba
  • The Awards, Part I:
  • Entertainment
  • Dinner
  • The Awards, Part II

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